I read it in January 2019, a couple months post-launch, early in its ascent to become a phenomenon: it's still #3 on Amazon's "Most Read Nonfiction books", 121 weeks after launching. And if we track 'em and stack 'em, we're more likely to keep 'em! Why and when did I read this? Finally, to keep up new habits, we want to make them 1) obvious, 2) attractive, 3) easy, and 4) satisfying. Because now our identity is shared with a broader tribe. Even more so if we join a culture where our desired behaviour is the norm. Once we're a runner, pride and intrinsic motivation will fuel us to train. Therefore, instead, we should start with our identity. And our training habits depend most of all on our underlying identity. Our marathon times are a lagging measure of our training habits. But, actually, outcomes are the result of our habits and systems. Perhaps to run a marathon in under X hours. We tend to start by setting goal outcomes. Atomic Habits: An Easy and Proven Way to Build Good Habits & Break Bad Ones by James Clear What's the So What in 100 words
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